ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) : ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) : Beauty & Personal Care

What are arctic fox vegan and cruelty-free semi-permanent hair color dye 8 fl oz features?

  • We don’t want to rain on anyone’s parade, but purple af is one of our faves. Formally known as purple rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
  • #afprotip: purple af pairs well with tons of other af shades; try mixing it with some wrath for a burgundy, or poseidon for a deep indigo.
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in arctic fox hair dye that damage the hair like chemical based hair colors.
  • Arctic fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting colors, smears less, sweet scent, no peroxide, no ammonia, no ethyl alcohol, no ppd.

Arctic fox vegan and cruelty-free semi-permanent hair color dye 8 fl oz details:

Package dimensions ‏ : ‎

6.57 x 1.85 x 1.81 inches; 9.59 ounces

Item model number ‏ : ‎


Upc ‏ : ‎


Manufacturer ‏ : ‎

Boinca, inc.

Country of origin ‏ : ‎


ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) AMAZON : ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) : Beauty & Personal Care

Looking for specific info?

How long does it last?

The fading of arctic fox hair colors varies from person to person and from color to color. In general, colors fades faster with excessive exposure to sunlight, frequent shampooing especially using deep cleansing or anti dandruff shampoos, use of alcohol base hairspray, gel or other hair products, etc… Darker colors tend to last longer than the lighter arctic mist, but all colors could last up to 30 – 40 washes… Tip: apply the color to hair and blow dry hair for 10 to 15 min. For vibrant and lasting color! Hope this helped…

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Does this wash out over time?

After a few months, but probably not completely. The parts of your hair that are exposed to the sun are the most likely to fade out, while the under side of your hair will stay. Mix vitamin c powder with a dandruff shampoo to get remaining color out. Leave it in for 30-45 mins. You can repeat this as many times as you wish, it’s not damaging to your hair.

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Does this hairdye wash out over time?

I used it on my 9yo aand it lasted a really long time. It eventually fade, but shoul nice looking. I had splat recommended to me, but it would run every time i washed my hair. Rhodes does not do that

Does this dye color gray hairs. My hair is salt and pepper and i want to know if it will color my white/gray hairs?

I have silver hairs that i didn’t even know i had! I recently had a brief time i switched from my beloved purple to red, had to grow it out for a few reasons. As it fades my hair starts to look like there’s tinsel in it because it gets sparkly. But when it’s still solid color (not washed out) it’s great for all sorts of hair and colors. I even got a great shade of purple when i dyed over a teal color (i don’t like bleaching my hair) if you have white or gray hair you should have less issue of them showing through, mine are sparkly. Nothing is easy with me. But complete coverage is achieved and the creaminess of the color makes it so easy to make sure you got from root to tip and even makes your hair more manageable while dyeing like long hair will mostly stay in a bun, i always clipped it. I have really short hair now so it’s even easier, now. Except for the recent price spike, it’s still a great product and still a pretty good price point

I have very long thick hair, how many bottles would i need??

I have shoulder length hair, not thick but not thin either and i bought a 4 oz bottle, used once and i still can get a couple more colors out of it. I think you’ll be fine with 1 8 oz bottle but if you want to play it safe then go for 2 or do an 8 and 4 oz bottle’s

What would this do to my ‘natural’ grey hair?

It depends. If you lean toward brassy, it would whiten it a bit, but overall, not too much. However, the other colors do tend to show very well on natural grey hair.

Is this dye ready to use or do you need to add developer?

Hi there,this dye is 100% ready to use :)if you have any other questions please let us know.have a great day,jessidoctored locks team

How long will it last with bleached hair?

I have found that this is the longest lasting vibrant color. I have used many brands but this lasts the longest.
If you was your hair every day it won’t last long, if you wash every 2 or 3 days it should last 4 to 6 weeks.

I have dark brown hair and i’m aiming for more of a subtle purple color, would this dye work without bleach?

I had a medium brown hair when i used purple rain and i thought it was a beautiful purple in my hair it wasn’t dark it was more vibrant than the photos show. Don’t always go by the pictures. If you have a really dark brown hair to the point it looks almost black then it will most likely be a pretty dark purple, kinda like a purple tint to your hair or you can try the lighter purple see if that does anything

Im full natural silver grey hair now anyone have any advice to which colors would b more pastel??

You can make any color more pastel of you mix it with white plain conditioner, or the attic fix diluter. Which is basically the same thing. Mix it till you see the color you want then apply.

Will this work on already permanently colored dark red hair? I want to do purple streaks in my hair.

I am not certain about red hair. I have black hair and used the electric blue color and it came out great. I however put the color in then covered with a shower cap and a turbie twist, then let it set overnight. I would think that the purple would show depending on how dark your red is. You can always lighten a few sections to remove the red then color those purple. Best of luck post results!

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Hi. My 9 year old is crying because it didn’t dye her hair st all. I was wondering if there is something i can do differently to make it work better

Hi! I have medium brown hair and accidentally ordered girls’ night, which is a light lavender. It did nothing on my naturally brown hair. I then put on purple rain (still no bleaching) and it came out totally purple! If her hair is brown, try a deeper dye shade like purple rain.

I have virgin brown hair that is very very long. Will this dye eventually 100% fade back to my original brown? Will it stain or change hair permanent?

Yes. It’s essentially using washable markers in your hair. But the colors last longer and look better. I’m natural strawberry blonde. It all washed out complete within 3 weeks.

How long does the color last and does it completely wash out or fade out?

Depending on how you wash your hair it can fade out, but still looks ok. 2nd time you wash your hair it will be gone. Lasts without fading for 2-3 days.

Is this a shampoo?

No, arctic fox is a semi-permanent hair dye.

How long is it going to last?

This was the longest lasting dye i ever used. With washing my hair about twice a week in cool, not cold, water and using color safe shampoo i got two weeks of no fading and about 6-8 weeks before i recolored. I recolored it only to darken back up, there was still lots of purple color left. This color is fantastic!!

Ydo you have any color for silver, or gray?

I use periwinkle with half conditioner to give my hair that nice ashy silver. And use purple shampoo to maintain everywhere day to keep the green undertones away that you may get from the blue in periwinkle.

I have dark brown hair and want a light pink or bubblegum pink without bleaching it is it possible?

This wouldn’t make your hair either of those shades without bleaching. It would give you a pink highlight effect. If you want a light pink you would have to bleach your hair, use this product, plus the arctic mist diluter. The diluter when mixed with this shade will give you the pastel or light pink color. *but if you purchase this direct from arctic fox you will get an 8 oz. Bottle for $13.99 😉

If you leave it in longer will it make it darker? Or is there a way to create a darker shade of red?

Not that i’ve noticed. It seems to rinse to exactly the same shade whether i leave it in for 30 minutes, 60 minutes, or 4 hours.

How long does it last?

I used virgin pink on predominantly grey hair and left it on for about two hours under a plastic bag ( i got distracted by housework and the property brothers!) it stayed bright all the way until root touch up time, so about six weeks. I was my hair 2-3x a week with sulphate free color safe shampoo and a vitamin e conditioner in which i mixed some of the remaining color. And every two weeks or so i give my hair an intense conditioning day.
**i’m intending on getting this and alternating between a purple shampoo and conditioner and a bamboo shampoo and conditioner with some dye mixed in (for my fine flat hair). I think we’ll get along nicely.

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ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) AMAZON : ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) : Beauty & Personal Care

What are our customers saying?

5Expert Score
Perfect to add color to an old balayage!

Amount needed & mixture:
i was going for a cherry cola type of color, so i actually mixed frose and virgin pink (2 parts frose, 1 part virgin pink). To cover my whole head, it took half of a big bottle (8 oz) of frose and half of a small bottle (4 oz) of virgin pink.

Color payoff:
i had tried using frose alone, but it didn’t really show up on my hair. However, virgin pink was so vibrant that even a small amount of it really went a long way for me, and i was satisfied with the color payoff when mixing it with frose. I plan to continue making a mixture with frose and virgin pink and would highly recommend it for anyone with darker hair.

Smell & formula:
this product does have an artificial grape smell that sticks around for a few days after you wash your hair, but i personally love it. I also found it super moisturizing, it left my hair silky soft – you can see how much healthier it looks in the “right after dying” pic.

the product did fade over time as i washed my hair (i did use cold water only). However, i really don’t think it faded too fast. As i’m typing this, i’ve washed it about 10 times and i still have some color left. The color did not transfer to my sheets or clothes.

Overall, i absolutely loved this stuff. I would highly recommend using it over a balayage like i did if you have darker hair. This has saved me lots of money i would have otherwise spent at the salon – i have already repurchased, and i plan to continue doing so. I highly recommend that you give it a try!

5Expert Score
My favorite

So i have tried a number of fun color hair dyes the past couple years. Recently i thought to try something that arctic fox (i tried hayley williams’ brand) and that dye just was terrible. It was not consistent and faded to blue in some parts and red on others. I had lightened my hair to nearly white prior to and had no other dye so it sucked. But after i waited for that to fade as much as possible, i touched up my root lightening and then threw on purple af. I left it on for over an hour with a developer cap to keep my head warm and moist. I could not be happier. Won’t be using any other brand ever again!

Pros: super vibrant, smells amazing, makes my hair feel really good after

cons: stains like a mofo for the first couple of days but if you get a good color shampoo and conditioner (particularly a conditioner that will seal in the moisture to your hair) it will stop bleeding off when you shower or onto your clothes pillowcases, etc.

Best advice- put vaseline around your skin near your hairline, have a washcloth handy, and wear gloves. Life is too short to not have fun with your hair!

5Expert Score
Gorgeous purple hair!

I love this purple hair color. Very easy to apply. Smells so good, kind of fruity. I leave this on for two hours for the best results. I use in my hair and my hair extensions. Every color i’ve tried in this brand is very pigmented and beautiful color everytime. The lighter parts of my hair gets very bright, the darker parts are a little more muted but there is a purple tint. I like that its safe hair color. The price is reasonable. This stuff does run, so try to wash it out really well. I wash this out in the shower and it does take some scrubbing to get out of my tiled floor. But it’s worth it for purple hair.

5Expert Score
So vibrant!

I bought this because prior to covid i always did a pop of pink for “pinktober.” as a breast cancer survivor i take pride in it. But i am also immune suppressed and my husband is undergoing chemotherapy so we are both extremely susceptible to germs. I am not comfortable going to a salon where people aren’t wearing masks and hot air is blowing everywhere. So i purchased this, and also the bleach to lighten my hair before applying this. I did have to apply it twice, likely my own error though because it’s hard to do this on yourself, especially since it’s just the 2 pieces and not my whole head. I am so pleasantly surprised at how vibrant it came out and all things considered, it was pretty easy to use. I only just did it so i can’t speak to the lasting power but as a curly girl, i only wash my hair once a week so i expect it to last a while. I will update after some time has passed. I was indeed doubtful, but just look at this color!

5Expert Score

I switched to this dye after my friend recommended it to me. I use to use unicorn color same type but didn’t last as long. This dye is so vibrant even on dark hair my hair color is like a medium/light brown with a redish tint to it. I got this and omg i opend the box and i could smell its sweet fruity smell before i even opened the double sealed bottle. And the color omg is is so beautiful and vibrant it lasts in my hair for about a month or so but i have to wash my hair every other day so it’ll probably last longer and i buy the 12oz bottle and only used half the bottle to cover my whole head and i have medium thick hair and its just a bit past my shoulders. I highly recommend this hair dye to everyone that is looking for a safe vegan cruelty free product that don’t require any bleaching and smells amazing

5Expert Score
Love this!!!

The first picture is the day after i dyed it (september 28), and the last photo is today. (oct 5) i would say it’s lasted pretty well, although i got a much more pink color then i expected. It was very easy to apply, and it smells amazing
when i swam for the first time, i smelled some candy like scent. I was like: what is that? But i figured out it was my hair. It actually didn’t stain my scalp or neck, because i used a bit a vaseline on the edges of my face, neck, etc. And it worked like a charm! I would def recommend this, i still have plenty of dye left after doing a whole head of hair.

5Expert Score
Gorgeous color

I bought the color ritual and it is absolutely stunning! I had previously lightened hair, about a level 9. This color was super easy to apply especially after watching a few youtube videos. I left my color on for about an hour before i rinsed it and the saturation came out perfect. My hair is also super soft and shiny after using this. I added some of the leftovers to a bottle of conditioner to help keep my color fresh between colorings. The color will also last longer if you continue to wash it in cold water only. I’ll definitely be using this color again. Highly recommend!

5Expert Score
Dye that lasts

Fantastic dye. Compared to other brands we’ve used, it is thick and gel-like. We got this to use on already bleached hair where previous dye had completely disappeared from. It stuck to the hair extremely well and was easy to use at home. Even took on dark brown hair – you could see the purple highlights. Seemed to rinse out heavily and i was worried it was not going to hold but it turned out perfect. Bright and vibrant. Lasted for over a month, even when occasionally exposed to chlorine in a pool.

5Expert Score
My go to

Purple hair is the very first time i used the dye and i left it on the amount it says (now i let it sit a little longer) and magenta is 3-4 months after i originally dyed it. The dye doubles as a deep conditioner and leaves my hair fuller and softer. It smells great- no chemical smells at all and smells like grapes. I find it easy to remove from white countertops and showers with bleach if you spill. I dont wash my hair every day, thus i only have to re-dye my hair 3-4 times a year to keep it between deep purple and magenta. Cannot recommend this product enough.

5Expert Score
Best hair dye i've ever used

I shaved my head, bleached using artic fox kit and dyed it all the same day. 5 weeks later after washing my hair almost every day my color is still pretty visible and just now is starting to show the blonde. The color does run when i wash it but it has never stained my clothes or pillows. I live in florida so it gets hot here so if you start to sweat the color runs but i carry a cloth and while it stained the cloth it washed right out when i did laundry. Oh, and it smells really nice too. I have left over bleach and dye i will try to touch it up at some point. Overall, i love this brand, it was my first time using it but not the last. I can’t wait to try some other colors!

4Expert Score
Bright color and easy to use

I needed to refresh my professionally-done coloring, so i tried this brand because i liked the available colors and the cruelty-free production.
#1 is my hair after a week at the beach and 13 weeks after a salon lightening and coloring that started as beautiful deep blue with violet streaks.
#2 is the day after using 1 part blue jean baby mixed with 2 parts poseidon and after my first wash.
#3 is 5 weeks later, after washing my hair no more than every other day with sulfate-free color safe shampoo.
I’m still new at hair coloring so this is the first coloring i’ve done myself and i did like the immediate result, though i do wish it had stayed vibrant for longer. The dyes made my hair feel great and i didn’t experience and skin staining (i did wear gloves). My pillowcase is a little more blue than it was before and my tub and shower curtain were tinted a little blue too, but i didn’t have any other fabrics or clothing affected. I used maybe 1/3 of the total dye i bought (2-8oz bottles) so i’m looking forward to playing with the ratios of light and dark blue dyes to see what i get next time.

4Expert Score
Rinse forever and ever, smells nice though

I have reddish hair, probably maybe a 5 or a little lighter maybe on those hair charts that don’t show any red tints.
Using purple rain, my hair is a nice purple in good lighting, not super vibrant since i didn’t bleach it. In dim lighting it just has a more darker, brown-black look which also looks good.

Rinsed out the dye for 1/2 an hour, thought i had it all. Couple hours later undid my hair from the tshirt wrap i had it in and combed it, hand was then purple so i rinsed another 1/2 hour, and let it dry, went ot bed. Today, i’ve had to rinse it again but far less dye came out. Using cold water each time.

My hair is really long to/slightly-past my natural waist line, i didn’t dye 100% of my hair, intented to dye just sort of halfway up but it kind of didn’t go that way and i might as well have dyed it all and may just use the remaining dye to finish off the top of my head so i don’t look like i just didn’t bother finishing the whole thing off. I wanted my natural hair to still be showing but that didn’t really work out as planned. Hard to dye my hair w/o glasses on and no one there to tell me just how high up did the dye just go on the back of my head.

If you’re dying your hair with purple rain, i’d recommend not drinking the berry version in the black bottle of body armour electrolyte drink at the same time. They smell the same, and somehow, it’s just sort of gross. (the drink is amazing, just… Not when the dye is also on my head and then i’m drinking something that smells the same, nearly choked it up out my nose)

my hair looks cool though, and i wish i could find a non-harsh way to easily lighten my hair that wasn’t hydrogen peroxide, lemon-in-the-sun (and not 80’s spray in stuff either), or actual bleach kits. I did do two honey/cardamom rounds but i’m not real sure if those actually held out from the time i did them to the time i dyed my hair, there was about a month gap. I really want to do pink and blue but i don’t think those will work on my hair at all, especially not the brightness i am after. My asthma won’t be able to handle the smell of chemical bleaching.

I’ve no idea what ‘drying power’ in the rating means, it did not dry my hair out at all, but myhair is not dry to start with, it’s just normal. So i rated that a 1. Did not rate longevity, i only dyed it yesterday, still rinsing out excess dye so i can tell you it requires a whole lot of rinsing.

I saw all kinds of yt comments saying how they never have to rinse their hair much, but i noticed those are all on pastel type videos. Kind of wonder if people are really not having to rinse and maybe my hair just doesn’t absorb the dye, i use sulfate free shampoo no conditioner or anything prior. Or if they just don’t see the dye running off because it’s pastel, where as this purple rain is pretty easy to see until the end when it’s kind of hard to tell is it the sink that’s faintly purple or the water. I quit when paper towels patted on my hair stayed white, so i don’t know why i have to keep going back to re-rinse it. No idea where the dye is coming from.

I have me so energy is very low, honestly this was exhausting in every way, but seeing as i don’t need to wash my hair as often as i used to before becoming ill, hopefully the color will last a while. Dying long thick hair is a lot of work it turns out. If anyone has any non-harsh ways of lightening lvl 5 reddish-brown hair, that won’t hopefully set off asthma i’d love to know, even if it’s just keeping at the honey method if that really does work i’ll keep at it. I want pink and turquoise hair so much 🙂

4Expert Score
Fun for a short, temporary treat

I used wrath red, hoping it’d come out a nice dark red on my brownish-ginger-ish hair color without any lightening or bleaching. It worked about like i’d thought! I really liked the color. I’d never colored my hair before, and it was a treat. It smelled nice. Be careful about staining. The color did look quite different in different lights, but still fun. Sadly, it did not last very long despite color-safe shampoo and conditioner and trying to go without showering for longer than usual. I definitely needed a bleach spray to keep the color from staining the shower. After three or four washes it began to fade in patches. Still fun for a short experience, though.
I also tried turquoise and purple af. Sadly, purple ended up being very hard to tell. Nearly black except in certain lights. I think those were too much for my natural hair color and would need bleaching to really pop.

4Expert Score
Good for kids, wouldn't buy for myself again

(tl;dr at the bottom)

i bought this brand as a recommendation from a friend. Integrity-wise, it’s not a bad product (which is why i’m still giving it a 4-star rating) but i would still never buy it again.

I’m pretty experienced when it comes to dying my hair, especially wild colours. I usually stick to permanent dyes but my interest was piqued. I had people and reviews telling me it was unlike any other semi-permanent dye they’d ever tried – it was better looking than permanent, lasted long and vibrantly, didn’t bleed as much, and was high-quality – i believe these claims were stretched.

The pros and cons are my opinions based on my experience after a few weeks and geared towards others, like myself, who usually use permanent dyes and have been recommended this product:

– since it’s not developer based and has conditioning qualities, you can touch it up as often as you need to
– also because of its lack of various chemicals, it’s a much wetter dye and that allows you to be a bit less careful about splitting your hair because you can massage it into strands you may have missed
– while i didn’t do this, because it’s not a developer dye you can add conditioner to adjust its hue
– while it’s a bit messy (like all hair dye), it didn’t stain my grout (a few stray drops tinted my sink, but because it’s only semi-perm, they came off after a couple days of washing my hands)
– also a perk of the semi-permanent, comes off the skin pretty quickly (for safety as well as avoiding having technicolour dalmatian spots, you should protect your skin when dying your hair – in my case, i work from home so i don’t get stressed when i accidentally dye my chin or forearm. Semi-perm dyes, including this one, come off in the first washing so you don’t have to worry about someone thinking you popped your kid one because you were dying their hair purple)

– the scent. I knew it’d be scented, but i wasn’t sure what to expect because everyone seemed to have a different opinion of what it smelled like. If you have a sensitive olfactory sense as i do, i wouldn’t recommend it. For me, it smelled like artificial grape (sodas, candy, children’s perfumes and lipbalms) and actually made me a bit nauseous. It’s strong, too. With the bottle completely sealed, it still filled my bathroom with the unpleasant aroma in the day before i opened it. After several washings, my hair still smells like grape. That being said, during the actual dying process, i dabbed a bit of vaseline under my nose and it worked pretty well at keeping it at bay.
– like all semi-permanent dyes, it constantly bleeds. I don’t wash my hair every day but after a few weeks it’s still bleeding in the shower (i’m disappointed by this because i was informed bleeding wasn’t as huge of an issue with this particular brand – nope, it is.)
– a pro or con depending on how you look at it: the colour was disappointing for me. When i experiment with a new dye, i don’t like to adjust it too much so i can observe what it’s like in its base form so i know how to adjust it in the future. I’d decided to go with pink because while i’ve had my hair most colours of the rainbow, i’d never done pink before. I really wanted somewhere between barbie and hot pink. The pro is: the colour that it comes out of the bottle is the exact colour my hair ended up being (keeping in mind i used this on blonde hair). The con is: it’s not pink, it’s fuschia. Much more purple than it is pink. However, you can mix the base dye with conditioner and other colours to get the hue you’d prefer.
– as it fades, it doesn’t seem to so much be lightening as other dyes would, but streaking out altogether
– quality-wise, not much different than something like manic panic, which i don’t have a high opinion of (but at least manic panic doesn’t smell terrible).

ultimately, this is a fine semi-permanent dye and is great for kids who want a wild colour for over the summer but need it to be gone by the time school starts and folks who are newer to dying their hair (or people who are actually concerned with whether or not their hair dye is vegan – i, personally, do not care). This would also be a good choice for people with very fine hair or who have undergone chemoradiation and have not been able to dye their hair fancy colours because of the harsh chemicals in most dyes. For everyone else, despite the hype, the only thing that makes it different from any other semi-perm you could buy for $4.99 at a rite aid is its terrible grape scent (which is a pro or con depending on your personal opinion) and it being a vegan product. I saw some reviews from people saying they were introduced to this brand because of a salon – if i ever paid to get my hair done at a salon, i would be furious if the colourist brought this brand out in lieu of something like ion. Experienced folks who like long-lasting bright profession colours should probably ignore this product and just stick to permanent dyes.

4Expert Score
Super vibrant, but rubs off on pillows/sheets

I got the virgin pink color, and oh my goodness….this is super vibrant. I was totally blown away by how pigmented this was.

This is the first time i’ve ever done anything bold with my hair. I’ve always kept my hair pretty natural or had the typical ho-hum blonde highlights. Needless to say, this was a huge step out of my comfort zone, but i’m so glad i did it.

I started out with partially blonde hair, with yellow, orange and brown undertones. I followed the directions, and coated my hair in very small sections. I left it on for 30 minutes, blow dried for 15, and rinsed with cool water. I took a few before and after pictures, so you can see how vibrant it is.

It’s been about a month now, and the color is just now starting to fade. That is with frequent washes and several trips to the pool/beach!

My only complaint, (and the reason for 4 stars instead of 5) is that it rubs off easily on your pillows/sheets. I’ve been using a backup set of sheets, but i do miss my nice sheets. If it didn’t rub off, i’d consider using this more frequently.

Hope you found my comments and photos helpful!

4Expert Score
It does what it’s supposed to

I have slightly reddish (looks red only in sunlight) darker brown hair so i wasn’t expecting this to be a vibrant color on me. My goal was to just have a subtle plum color, subtle enough that it’s not obvious on first glance in softer/indoor lighting but it’s more noticeable in bright/daylight & this fully delivered exactly what i was after so i’m super pumped about that! Also it lasted only as long as a temporary dye is supposed to – a few weeks of the color i was aiming for, followed by a few weeks of it gradually fading back to my natural color. This is also what i wanted because this was just a trial run for me to see if i like my hair that color & want to go more permanent. (i did leave the product in to process for about 3+ hours before rinsing it out since i saw that other reviewers recommended leaving it on longer.) so the only reason i knocked off a star is that every time i showered (not even shampooed), it turned the bottom of my shower curtain & the bottom of the tub (especially around the drain) a lovely magenta shade of pink. I’m very adamant about keeping my shower clean (i just don’t feel clean if the shower i use isn’t clean), so this was just rather annoying. It does come off very easily with bleach & a melanine sponge (magic eraser) so my shower didn’t stay pink for very long afterwards, but it was just a nuisance to deal with. Also i applied the product in my rather small bathroom & there were some spots on the white wall, white baseboard, white sink, light grey cabinet, & light colored wood laminate flooring & i was able to easily get most of those spots cleared up with bleach & a melanine sponge. There’s only 2 tiny very very faint spots that turned a very pale yellow color on the baseboard & wall; i honestly don’t think anyone would see the ones on the baseboard unless i pointed them out. (definitely test in a very inconspicuous spot before you dive in using this method though.) lastly i thought this smelled great while i was waiting for it to process! I’m sure it’s not everyone’s cup of tea, but it’s definitely not the worst smell not matter what & you only experience the scent while it’s processing & during the 1st shower, maybe faintly during the 2nd shower.. Overall i would definitely buy this again if i wanted a temporary color & i would just apply the product in my shower so that i don’t have to worry about it getting on anything else in the bathroom.
The 1st photo of me with the pink dress draped over my shoulders is my natural color, taken just a month before. (i was trying on bridesmaids dresses & needed to show the bride what the color would look like on me lol)
the 2nd photo of me with the grey hat on is about 1 week after using this product.
As you can see, my hair is pretty long & it’s dense & hair dressers have always told me that my hair really likes to just soak up color & they end up using way more than they typically do & i was still able to get away with using just one bottle & it seemed fully saturated.

4Expert Score
More red than expected

Definitely came out more red than i was expecting; if you want a bit more of an orange add some conditioner to lighten it, but otherwise the pigment is perfect it smells wonderful and it applied really well! I have shoulder length hair thats decently thick and the 4oz works perfect for coverage (though 8oz is so useful to have spares for whenever reapply is necessary!) arctic fox is genuinely a wonderful product :3

4Expert Score
Lets get colorful

Its very easy to use, color is vibrant and bright. The smell is amazing (unlike most hair dyes – this smells like grape not chemical) it does fade quickly however didnt leave stains on my towels! I def reccomend and feel its better for your hair over splatt.

4Expert Score
Subtle on dark brown hair

We were worried the purple wouldn’t show up well on dark brown hair but the subtleness of the highlights looks great! My daughter was very pleased. We wrapped in foil and let sit for 1hr. The color only last for 1-2 weeks, depending on the amount of washing.

4Expert Score
Doesn’t last long!

I like how so pink it looks at first and it smells great! But it doesn’t last even a week if you want a longer lasting color it probably won’t be pink!

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